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external proficiency testing measures the performance of the winery laboratory against that of industry peers
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(SINGLE AUDIO CD) Ethnic Marketing: Tapping Fast-Growing Brand-Loyal Consumer Groups Media Type:MP3 Digital Download external proficiency testing measures theGrowing in size and power, yet virtually ignored by wine marketers, the ethnic markets may prove to be among the most fertile grounds for brand growth. Like the Boomers, many of these consumer groups are exceptionally brand loyal. Learn which markets are growing and how to reach them in meaningful ways. Don't miss this important exploration of emerging wine markets right here at home.
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