Crystallizing Public Opinion Liszt's Early Works

Liszt's Early Works

with associate editor Edmund Correia

Originally published as La Femme du magicien

Contents include Volterra Equations

but a book of great practical utility for all readers concerned with scientific aspects of sound

Crystallizing Public Opinion Liszt's Early WorksFamed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations