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At around 01:00, an associated hashtag - #thedress - emerged, and has maintained a consistent presence ever since
Wear color, simple patterns, or layer blazers and cardigans
The hand-sewn heart motifs create a focal point and feature on the sleeves
They've since expanded and now have a physical store in Parnell, Auckland, with walk-ins welcomed
US$ 22.86
US$ 27.60
US$ 20.75
US$ 20.66
US$ 23.80
US$ 27.20
