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Thankfully, Business Insider has broken it down for us: The business casual dress code encourages employees to project a

Linen's ability to regulate body temperature is particularly important for outdoor weddings, where bridesmaids may be exposed to the sun for extended periods

Crucially, it doesnt specify that those rules apply to men and women respectively, so women who wish to wear a suit or tuxedo, or men who wish to wear a dress, can do so, provided it is done with sincerity

I think of it as a quieter choice that still feels feminine and special

Add in real customer photos, free color swatches, and free shipping on orders over $129, and you've got a pretty solid setup for finding the right dress without ever leaving your living room.