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at 6:36 pm EST, when the first increase in the number of tweets about the dress occurred, there were five thousand tweets per minute using the hashtag #TheDress, increasing to 11,000 tweets per minute with the hashtag by 8:31 pm

Neuroscientist and psychologist Pascal Wallisch states that while inherently ambiguous stimuli have been known to vision science for many years, this is the first such stimulus in the colour domain that was brought to the attention of science by social media

Tom Christ, Tumblrs director of data, said at its peak the page was getting 14,000 views a second (or 840,000 views per minute), well over the normal rates for content on the site

Bad actors encouraging overconsumption through oblivious behavior