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Further proof that founders Ryan Holliday-Stevens and Laura Taylor are onto something: E-commerce sales of their flattering and affordable occasion clothes are up close to 50 percent year-on-year

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However, some thought the frock was too grown up for the pre-teen, with one person taking to X, saying: "Blue Ivy looks beautiful but honestly I thought 'wow she's like 16 already?' No, turns out she's 12